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How Bold & Ko is Transforming Kids’ Athleisure Fashion

16-min

How Bold & Ko is Transforming Kids’ Athleisure Fashion

Introducing Bold & Ko

Bold & Ko is a prestigious brand under Indonesia’s largest O&G diversified conglomerate, the Medco Group. Our fashion and lifestyle collection draws inspiration from the boundless energy and spirit of children. We merge the simplicity of everyday athleisure with exceptional functionality and a unique design ethos, catering to active youngsters.

The Surge in Kids’ Athleisure Fashion

Athleisure has rapidly become a staple in kids’ fashion, blending comfort and style seamlessly. At Bold & Ko, we see dressing as more than just fashion—it’s a creative journey for kids to explore and express themselves. Our mission transcends stylish kidswear; through our impactful give-back program, we support underprivileged children with educational resources, fulfilling dreams, and breaking the cycle of poverty.

Core Values and Vision

Our core values include being impact-driven, maintaining integrity and inclusivity, promoting self-expression and individuality, and advocating for children’s empowerment. We aim to be a global leader in kids’ athleisure, known for exceptional quality and bold designs that foster individuality and creative freedom.

Innovative Product Offerings

Bold & Ko offers a range of athleisure kids’ footwear, trendy apparel, and swimwear for children aged 0-10 years. Our collections include hoodies, shorts, sports shoes, and more, designed to meet the diverse needs of modern, active children. Our products emphasize advanced technology, vibrant seasonal colors, and unparalleled comfort, making them ideal for active play and daily wear.

Global Market Presence

Since our inception in February 2022, Bold & Ko has expanded into key fashion markets, including Dubai, Saudi Arabia, Qatar, Bahrain, Oman, and various regions across Indonesia and Malaysia. Our collaborations with leading platforms like Zalora, Shopee, Tokopedia, Lazada, and premium department stores such as Metro Indonesia mark our global presence.

Join the Movement

Join the #BoldClub and be part of a purpose-driven movement that celebrates individuality, courage, and freedom for every child. By choosing Bold & Ko, you contribute to a brighter future for underprivileged children and support sustainable practices.

For more information, please visit our website or contact us at:

Indonesia Office: Gedoeng Jiva Nusantara
Jalan Pondok Indah Tajur
RT 03 RW 01 Kelurahan Tajur
Kecamatan Bogor Timur
Kota Bogor, Indonesia
Email: reza@boldandko.com

Dubai Office: Al Zarooni Business Center
Office 502, 5th Floor,
Al Barsha 1, Sheikh Zayed Road
Dubai, PO BOX 112037
UNITED ARAB EMIRATES

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